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¿Why do I Keep losing customers to competitors who seem similar to me?
osing customers to competitors who appear similar can be frustrating and confusing. If you’re asking ¿why do customers switch? you’re not alone
Many business owners face this challenge, and the root cause often lies in subtle but critical differences in brand strategy and identity that customers perceive—sometimes unconsciously. Here’s why it may be happening to you and what you should consider.

Blanca Ruiz
Aug 214 min read
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Is what you believe and what you say about your brand holding back your success?
Lo que crees y dices de tu marca puede estar frenando tu éxito. El poder de alinear el poder oculto de tu marca con el poder de la palabra

Blanca Ruiz
Jan 73 min read
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From no connections to the big leagues. How I used strategic design to do it as brand and identity designer
"Discover how strategic design and a clear vision propelled my self-published bilingual cookbook to success in major bookstores.

Blanca Ruiz
Jul 30, 20245 min read
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¿How I can create a brand that increases sales? 6 Ways to create a Brand that turns heads. Build a successful brand.
6 ways to create a brand that turns heads So you know this feeling when you just look in the mirror and say to yourself! Dam I look good...

Blanca Ruiz
Apr 18, 20244 min read
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When is time to have a brand workshop for your business?
A branding workshop is an indispensable tool for any business that wants to create an effective brand identity – one that represents your...

Blanca Ruiz
Apr 13, 20245 min read
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When is time for a brand refresh?
Depending on how much time has passed, it’s likely your business has changed since it started, and your customers have too. As your...

Blanca Ruiz
Apr 8, 20243 min read
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A double life between story telling and brand identity design
I have a double life... Sort of what Harry Potter had. In my more "serious" version, I do Brand and Identity design. What my clients in...

Blanca Ruiz
Apr 1, 20241 min read
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