Inside our process: BRS Studio, brand identity specialist.
- Blanca Ruiz
- Feb 5
- 4 min read
Blanca Ruíz, Brand Alchemist.
BRS BRANDING STUDIO www.brsbranding.com
Brand and Identity Design, Graphic Design, Product Development, Style Guide Design, and Logo Design
When I first dove into the world of branding, I quickly realized it’s not just about logos or catchy slogans. It’s about crafting a story that sticks, a vibe that resonates, and a presence that feels authentic. That’s exactly what brand identity specialists do, and today, I want to take you inside the process of how my studio, BRS Studio,brings brands to life.
Whether you’re scaling a business or stepping into the spotlight as a public figure, understanding this process can be a game-changer.
What does it mean to be brand identity specialist?
Brand identity specialists like me, are the architects behind the scenes. As a brand identity designer, I don’t just design; I discover... I dig deep into what makes a brand tick, what emotions it should evoke, and how it can stand out in a crowded marketplace. Think of me as storyteller with a toolbox full of colors, fonts, and strategy.
At BRS Studio, the journey starts with listening. I want to know your vision, your values, and your audience. This isn’t a one-size-fits-all approach. It’s tailored, thoughtful, and strategic. The goal? To create a brand identity that’s not only visually stunning but also meaningful and memorable.
The power of a strong brand identity
Why does this matter so much? Because a strong brand identity is like a handshake - it’s the first impression that sets the tone for every interaction. It builds trust, sparks recognition, and invites loyalty. For scaling businesses and public figures, this can unlock doors to new markets and diverse cultures, making growth not just possible but sustainable.
The step-by-step journey of crafting a brand Identity
Let me walk you through the typical process that I follow, using insights inspired by the work at brs studio. This is where creativity meets strategy, and every detail counts.
1. Discovery and Research
This is the foundation. I gather intel about your business, competitors, and target audience. I ask questions, tons of them like:
What’s your brand’s mission and vision?
Who are your ideal customers or followers?
What emotions do you want your brand to evoke?
This phase often involves a brand workshop, interviews, and market analysis. It’s about uncovering the soul of your brand.
2. Strategy Development
With research in hand, the next step is to define the brand’s positioning and messaging. This includes:
Crafting a unique value proposition
Defining brand personality traits (e.g., bold, friendly, sophisticated)
Outlining key messages that resonate across cultures and markets
Creating a narrative that reflects your unique value proposition and that will resonate with your customers.
This strategy acts as a compass, guiding all creative decisions. After the brand workshop, I deliver a document where your brand strategy is outlined and aligned to your highest vision.
3. Visual Identity Creation
Now, the magic begins. I put on my identity designer hat to translate the strategy into visual elements:
Logo design that captures the brand essence
Color palettes that evoke the right feelings
Typography that reflects personality
Supporting graphics, assets, and imagery styles
Every choice is intentional, ensuring consistency and impact.
Check my case studies here
4. Brand Guidelines and Application
Once the visual identity is finalized, I create comprehensive brand guidelines. These documents ensure that anyone using the brand assets does so correctly, maintaining consistency across all platforms and materials.
Guidelines cover:
Logo usage rules
Color codes and combinations
Typography standards
Tone of voice and messaging tips
This step is crucial for scaling businesses aiming to maintain a cohesive brand presence internationally.
5. Launch and Ongoing Support
The brand identity doesn’t just sit on a shelf. It’s rolled out across websites, social media, packaging, and more. I often assist with launch strategies and provide ongoing support to adapt the brand as it grows and evolves.
Why Cultural Sensitivity Matters in Brand Identity
One thing I’ve learned is that a brand isn’t just a local story anymore. It’s global. And that means cultural nuances can make or break your brand’s success in new markets.
I understand this deeply, having worked with brands in Mexico and USA. I ensure that colors, symbols, and messaging resonate positively across different cultures. For example, a color that signifies luck in one country might mean something entirely different elsewhere. Ignoring these details can lead to misunderstandings or missed opportunities.
If you’re scaling internationally, this cultural sensitivity isn’t optional, it’s essential.
How to Choose the right brand identity specialists for your growth
With so many options out there, how do you pick the right partner? Here are some tips based on what I’ve seen work best:
Look for experience with scaling businesses and public figures. They should understand your unique challenges.
Check their portfolio for diversity. Have they worked across different industries and cultures?
Ask about their process. Transparency and collaboration are key.
Seek a partner who offers ongoing support. Branding is a journey, not a one-time project.
Trust your gut. You want someone who feels like an extension of your team.
Remember, your brand identity specialists will be your creative allies. Choose wisely.
Bringing it all together: The impact of a thoughtful brand identity
When you invest in a well-crafted brand identity, you’re not just getting a pretty logo. You’re building a foundation for growth, trust, and connection. It’s the difference between blending in and standing out.
I’ve seen businesses transform when they embrace this process fully. They attract the right customers, expand into new markets, and create lasting impressions. And public figures? They build personal brands that feel authentic and powerful.
If you’re ready to take your brand to the next level, understanding the process inside a my studio, can give you a huge advantage. It’s about more than design, it’s about crafting a story that travels well, across cultures and time.
Branding is a journey worth taking seriously. Let`s unlock new growth opportunities and build a brand that truly reflects who you are and where you want to go.
So, what’s your brand story going to be?
I am Blanca Ruíz,Brand Consultant & Identity Designer, helping brands expand across bicultural markets.
I help brands look their best through strategic narratives and identity design. EN /ES
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