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Why the Strongest Brands Start With Personality — Not a Logo
Brand identity is more than a logo. Learn how brand personality, storytelling, and world-building create memorable brands that connect across cultures.

Blanca Ruiz
Mar 44 min read


Inside our process: BRS Studio, brand identity specialist.
Blanca Ruíz, Brand Alchemist. BRS BRANDING STUDIO www.brsbranding.com Brand and Identity Design, Graphic Design, Product Development, Style Guide Design, and Logo Design When I first dove into the world of branding, I quickly realized it’s not just about logos or catchy slogans. It’s about crafting a story that sticks, a vibe that resonates, and a presence that feels authentic. That’s exactly what brand identity specialists do, and today, I want to take you inside the

Blanca Ruiz
Feb 54 min read


From no connections to the big leagues. How I used strategic design to do it as brand and identity designer
"Discover how strategic design and a clear vision propelled my self-published bilingual cookbook to success in major bookstores.

Blanca Ruiz
Jul 30, 20245 min read
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