Blanca Ruíz, Brand Alchemist BRS Branding Studio www.brsbranding.com / Oct 2026 Brand and Identity Design, Brand Consultant When I first started diving into branding, I quickly realized something powerful: a logo is not just a pretty picture. It’s the heartbeat of your brand. It’s the first handshake, the first smile, the first impression you give to the world. And if you’re scaling a business or stepping into the spotlight as a public figure, that first impression can m