top of page

Brand Workshops

"Your brand is more than a logo—it's the story your customers believe in

But how do you create the right story?

​

How do you even know if that is what will resonate with your customers?

​

The brand workshop is a powerful tool that will help you uncover the true gems that make you brand and business unique and create the right strategy for YOUR BUSINESS.

​

But...Why not having a strategy is costing you money?

​

If you  are in a moment where moving forward with your business means you’re likely about to take one of these three actions:

  • Expand your business

  • Refresh it to keep up with changes in the market

  • Reposition it to leverage its full business potential.

​

If this is where you’re at, you know you will need to make some substantial changes and you probably already have an idea about the kind of investment you might need to make (e.g. hiring new people, starting new initiatives, implementing or optimizing marketing strategies and sales channels, etc.) This could cost at least $5,000 USD per month or even more and, if you do not have all your goals aligned your could be contradicting yourself in everything you do, from social media to your web, to the way you deliver your service.

​

When you have your own thinking system set up for your brand and business, you will know the reason behind everything you do, what you can expect from your efforts, and how to measure your results. No more guessing.

​

Without a brand strategy, you are just spinning your wheels trying to get “there.”

What do I mean about “there?” Please, tell me when you find out.

​

With strategy, the results are not only business goals but also brand goals (the impact the brand wants to create for their audience), aligned guidelines for communication, development of offers (services or products), marketing, and organizational structure. 

Once the brand strategy is complete, it’s time to integrate it into the business strategy, which means defining clear actionable steps to adjust the business to achieve the goals that have been outlined.

​

​

Workshop Description:

Our brand workshops are conducted as one-on-one, facilitated sessions directly with the founders. 

 

The collaboration is an opportunity for the strategist to run very specific exercises and ask very specific questions to draw out the knowledge, ideas and perspectives of the brand leadership team.  

 

Through guided discussions, strategic exercises, and collaborative brainstorming, we uncover the essence of your brand, ensuring it authentically reflects your vision and connects powerfully with your audience.

 

Every session is tailored to your specific needs, providing a personalized approach to crafting a brand identity that stands out in the marketplace.

​

​

Think of our brand workshop as getting dressed for the right event. It’s not just about looking good—it’s about knowing who will be at the party and what conversations will take place.

 

With the right preparation, you’ll make lasting impressions, connect with the right people, and open doors to new opportunities.

 

Just as knowledge is power, a well-defined brand saves you time, money, and effort while positioning you for success.

Connect the Dots

Our Features

Benefits of a brand workshop

​

"A roadmap to your goals"

When you know what to do, why you are doing it and for whom, everything is easier.

01

02

Clarity

Information

You have plenty of ideas and possible solutions to your existing problems. You like many visual styles and can´t decide.

​

Through in-depth exploration, we will narrow down a huge amount of the variables in business, who you are, what you say and how you say it. 

 

Your messaging and look and feel of your brand "will emerge in a very clear and powerful way"

​

​

03

Confidence

No more guesswork!

By providing a structured approach to understanding and articulating their brand’s core identity, you will have a clear, well-defined brand strategy, gain a solid foundation for making decisions and communicating your vision.

 

Present your  brand with assurance and consistency.

 

Feel proud of you Logo and visual identity. All of them are a reflection of this internal work!

​Discover and articulate what sets your brand apart from competitors. By highlighting your unique strengths and value, you’ll stand out in the marketplace and attract the right audience to your business.

​

You will know your customers, their desires and dreams and will know your competitors and find out the magic that makes you unique.

​​

04

Direction

Identify and prioritize key brand strategies and goals.

 

A brand workshop provides a strategic roadmap that aligns your marketing efforts, product development, and customer engagement with your overarching business objectives.

Who is this for?

If one of these describe you, let´s talk!

Why I do this?

I was drawn to brand strategy after noticing that many clients struggled to understand their brand. Even experienced entrepreneurs had trouble articulating their brand objectives clearly, leading to confusion, wasted resources, and missed opportunities. I couldn´t stand seeing my clients in such a confused state of mind. 

I realized that if I wanted to help them beyond their pretty logos and identities, we needed a strong brand foundation, because even the best designs couldn’t achieve their full potential. This is when I knew I had to help businesses go beyond visuals and build purposeful, clear brands.

Why working with me?

I have over 18 years of experience in graphic design, making me an ideal fit for your project.
As an unconventional entrepreneur and brand strategist, I have a strong track record of proving my expertise and realizing its full potential.
My projects have been successfully sold in the USA, Mexico, and Europe. I understand the importance of brand strategy in driving a company's success in a competitive market.

I can teach you a methodology that combines my experience working with clients and is utilized by startups and in Silicon Valley.

This practical and simple approach has proven to be very powerful.

I can serve as an impartial guide to help you make informed decisions for your brand in a collaborative and exciting manner.

"Dare to dream big"

I am prepared to work with you. Let me be your guide in this new chapter of your business!

What some of my clients say

Karine Massart

Senior executive | LATAM | Strategic planning| Licensing |

Blanca is a great creative, extremely talented, with a keen business sense. It is a pleasure to work with her.

Marisela Robles

Heartzen

It is not often that you find someone so talented in many different areas, Blanca is one of those rare gems. She really is the whole package! We approached her, asking her for help bringing our new brand to life and came away with so much more!

 

More than beautiful designs, she patiently helped guide us to bring about the essence of our new brand and have clarity about what we wanted communicate to the world.

 

And importantly she was able to transpose that vision that was deep within into reality with beautiful designs and copy that I can’t wait to share with everyone.

 

I wish I had found her years ago for previous projects. I would definitely work with her again and thoroughly recommend her work!

Andrea Hebert

Be Kind Life

I had the pleasure of working with Blanca on branding my new company.

 

What I appreciated the most about working with her was her energy and connection to my companies purpose.

 

She did a great job of understanding what I wanted to represent and incorporated that into the designs.

I am so happy with my logo and get regular compliments about it.

 

Thank you Blanca!

Do not hesitate to contact me to discuss a possible project or learn more about my work. MAIL 

or You can book a free 15min. call to Discover how can I help you.

© 2035 by Blanca Ruìz

​

Contact:
www.brsbranding.com

Valencia 140-5
Puebla, MEXICO


CONTACT US 

Read the BLOG

WORKSHOP: Conquista corazones y monederos

Subscribe to our Newsletter

Logo design  and identity design for life style brands, Hospitality Industry,  Entertainment, consultants. Brand Strategy,Style Guide design, Product Development

Social
  • BRS Branding Blog
  • Instagram
  • LinkedIn
bottom of page