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Architectural Structure


The process consists on discovering what makes your brand unique and connect with your ideal customers.

This will not only increase connections with your clients but will save you time and resources.

A strong concept is king when working with BRS. The concept is “that special thing” that makes a product or company stand out from the competition.

We translate into a visual concept all that is meaningful to your business or product that was found during the Brand Workshop or Discovery session.

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A descriptin graphic of BRS BRAND STRATEGY PROCESS
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BRAND WORKSHOP AND DISCOVERY

  • Helps discover the brand essence
  • Defines priorities.
  • Helps select ideal customer profile.
  • Defines areas of opportunity not covered by competition.
  • Defines unique point of sale
  • Defines brand personality and tone of voice.

BRAND STRATEGY

  • Short and long term goals.
  • Define best channels
  • .Content strategy.
  • Focused actions to communicate brand attributes.
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SERVICES
 
Strategy Discovery & Research.
Brand Strategy & Architecture Positioning
Content Strategy

DESIGN

Brand Development & Re-branding

Logo & ID Systems

Brand Style Guides

Messaging Collateral

Brochures, catalogs

Internal collateral (Menus, presentations)

Packaging

Graphic Design
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Consulting

In order for a brand to achieve success and fulfill its promise, it is imperative that all members of the organization comprehend and align with the brand's values.

Workshop for employees
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Adding creativity and innovative thinking to your brand

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All Projects
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