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Tara candle tags design

TARA

Branding concept for  luxury wellness center.
Personal project.
Industry: Wellness /Hospitality / Lifestyle

Services:
Strategy
Naming 
Interiors rapid prototyping
Identity Design
Web 
Packaging
Messaging
 
Tara wellness center photo

Personal Concept:

TÀRÀ Wellness Center.

 

Concept:

Tara is a luxury wellness center that believes in helping overwhelmed  people find their guiding star -  their Dharma- ,  and live a life with purpose. Tara means star in India. The  center offers experiences that awaken all five senses, tied to the five points of the star, with spiritual and physical practices like meditation in nature, yoga, tai chi, nutrition, music, olfactory treatments, and more. The branding and visual identity are essential in communicating all of these aspects and the luxurious attention to quality that the center provides. Work: The work began by crafting a concept that will resonate with a wellness center audience and express the sophisticated and luxury atmosphere and service  and yet, warm and friendly.

1

Customer Persona 1

  •  Professional. 30`s /40`s

  • Burned out /overly stressed

  • +500K

  • Loves nature, spiritual practices Active lifestyle

  • Well traveled

  • Bon vivant .

2

Customer Persona 2

  •  Woman /divorced / single Executive Going through some middle age crisis.

  • 40's / 50's

  • Active

  • Need to rebuild her purpose

  • Loves yoga and outdoor activities +300k

3

Customer persona 3

  •  CEO's

  • MAN

  • +50's

  • Highly stressed

  • Near retirement

  • +500K

  • Needs find new meaning in life

Tara style scape design
The creative process began with developing a general concept of the wellness center, in terms of audience,  location, character, name,  look and feel of the place and even treatments and programs to be offered.
Strategy

Brand Archetype: Caregiver

Brand promise: SUPPORT

This archetype is motivated to provide reassurance, service, advice, listening and an open heart to support the welfare of others. The Caregiver is compassionate, generous, efficient, self-sacrificing, patient, highly competent and an excellent multitasker

Tara interior desgin as part of brand identity

The logo

Tagline: Find your inner spark

Integrating all dimensions of being human.

 

The logo of the wellness center draws inspiration from the 7 chakras working together in harmony. According to Indian philosophy, aligning the chakras promotes physical and spiritual balance, which can lead to a sense of wellbeing. The center offers a range of practices to enhance the wellbeing of its clients.

 

Additionally, the logo also incorporates the STAR element, with "TARA" meaning "star" in Hindi. The multiple points of the star represent the many dimensions of human existence. Ultimately, the goal is to help individuals rediscover their inner spark and achieve a sense of wholeness.

TÁRÁ find your inner spark TÁRÁ find your inner spark
Tara logo design inspiration process
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Elegant Approachable Charming Calming Upscale Professional Intimate Warm Relaxing Spiritual Hospitable Caring
Tara interior design as part of brand identity
patterns.png

Patterns and visual elements

A series of patterns were created to add visual variation to the whole identity.

 

The patterns are inspired in the forest and the color palette is inspired in the spring in the mountains.

Background desgins as part of brand identity system
Tara candle design
Tara stationery and journal design

Visual Identity and Interiors

Patterns can be applied to a variety of objects, even  in interior design accents, like decorativ e pillows.

tara pillow design
Tara shampoo tag design
TAGS TARA
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background

Stationery and sales material.

After the interviews during the strategy workshop, we discovered key messaging points to be used by sales and marketing team.

Tara stationery design
Next Case Study: Hotel Villas del Cofre
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