Blanca Ruíz — Brand alchemist for scaling and international brands
I’m Blanca Ruíz, a brand consultant and identity designer passionate about transforming businesses into brands that resonate, inspire, and scale.
I work with Mexican and international companies, including those expanding into the U.S. Hispanic market, helping them craft professional identities that reflect their growth and ambition.
Through years of experience exporting my own creative projects — from a bilingual cookbook to licensed characters and products in the U.S. — I’ve learned what it takes to build brands that cross borders, connect with diverse audiences, and perform commercially.
Based in Puebla México I serve both Mexican and International companies.
My mission
I help scaling businesses and entrepreneurs clarify their vision, define their story, and translate it into a professional brand identity.
Whether you’re repositioning locally, expanding internationally, or reaching Hispanic audiences in the U.S., my goal is to create brands that are strategic, visually compelling, and emotionally engaging.
How I Work
I combine brand strategy, storytelling, and visual identity design to create cohesive systems that communicate your essence and elevate your market presence.
Every project starts with a brand workshop, where we uncover your vision, audience, and goals. From there, I craft a customized identity system — from logo and color palette to messaging, tone of voice, and marketing materials — all designed to scale with your business.
Why work with me
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I have hands-on experience exporting brands and working across cultures.
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I help brands connect with Hispanic audiences and international markets.
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I specialize in scaling businesses ready to invest in professional branding.
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I blend strategy, design, and storytelling to create a brand that works commercially and emotionally.