Brand identity is more than a logo. Learn how brand personality, storytelling, and world-building create memorable brands that connect across cultures.

I have a double life... In my more visible version, I'm a brand strategist and identity designer. I help founders and CEOs build brands that open doors in new markets. But there's another version of me that most clients never see — and it's the one that makes me think differently than any other brand consultant you'll meet. The character that changed everything and taught me brand strategy and story telling. When I was younger, I created a cartoon character from scratch. I bu