Restaurant Bocado
Traditional Mexican Food
Industry: Hospitality / Food
Services:
Strategy
Naming
Identity Design
Messaging
Salsa Packaging
Challenge:
The client required a clear definition of their target customer demographic and a distinctive visual identity in order to initiate the development of the entire restaurant concept. While they had initially pinpointed certain crucial elements, they sought further reassurance and a deeper understanding to solidify their approach.
Work:
BRS Studio initiated a comprehensive 2-hour brand workshop aimed at assisting the client in refining the concept he envisioned, while concurrently pinpointing his target audience.
Once we had a vivid understanding of our client's vision, passion, and desired customer base, we crafted a logo and established a foundational visual identity that authentically encapsulated the essence of the brand.
ARQUETYPES:
THE LOVER:
The gastronomic archetype par excellence. That of sensory pleasures and union with others (or with oneself). These are brands that are irresistibly delicious, those that, when you see, read or hear them, awaken your most primal, wild and uncontrollable side in you:
You want what they offer you, and you want it now!
CAREGIVER:
Protectionist
Objective: care, protect and procure.
Fear: Danger, the unknown.
Projects: Generosity, kindness, dedication, protection.
Strategy. Communicate the will to serve, to do things well, as they should be, which in this case translates into Mexican food the way your grandma did it, which is the RIGHT WAY!
Strategy
Following a comprehensive Brand Strategy session, we successfully formulated customer personas by considering a range of factors, including:
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The distinctive attributes that set this restaurant apart.
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The elements of utmost significance to our clientele.
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Our client’s areas of expertise and excellence.
Furthermore, we meticulously factored in the competitive landscape to precisely create the optimal positioning strategy.
Customer Segments
The Family
The Friends
The Businessmen
The logo
Tagline: Comida de Antojo
(Food for your cravings )
Brand identity for a family Mexican restaurant where the promise is simple and powerful: eating like you would at your grandmother's house. Traditional Mexican cuisine, hacienda atmosphere, the warmth of a table that has been set for you.
The logo is a custom lettering piece inspired by Mexican typography of the 1900s, blending tradition with decorative elements woven into the letterforms themselves. A deliberate exercise in typographic craft that challenges the eye: a spoon is integrated so precisely into one of the letters that the brain discovers it rather than sees it immediately.
Conceptually playful, technically demanding. The kind of design that makes you look twice and smile when you find it.
The color palette combines joyful oranges with warm browns, toned down to communicate sophistication and restraint. Vibrant without being strident. Festive without being loud. Nothing grotesque, nothing rigid, nothing that falls into the tired visual clichés of Mexican restaurant branding.
Elegant, warm and rooted in tradition.
A brand that makes you feel at home before you even sit down.
Restaurant menu design
Our menu design captures the cozy charm of old Mexican buildings, with textures that feel as warm as a hug. Inspired by lively Mexican vibes, the colors burst with earthy tones and lively hues.
Think of our menu as a storyteller, just like the walls of a historic hacienda. It weaves a tale of tradition, heritage, and flavors that have been loved for generations. With each look, you'll feel the authenticity and the love for real traditional Mexican cuisine.
Salsa Bottle
Our client shared their beloved family salsa recipe, a spicy sensation that has been the talk of friends for years. With excitement, we set out to capture the zesty and irresistible magic of this salsa through packaging and a playful tag. Serrano chiles are the center piece of this design with some fire coming out from the back.
