Heartzen
Starting with the right foot
Industry: Wellness /Lifestyle
Services:
Strategy workshop
Messaging
Logo Design
Brand Identity Manual
Social Media
Website
Challenge:
Help a Swiss client who manufactures wellness products in Asia and sells them on Amazon USA to start on the right foot by identifying what made HEARTZEN unique and steer them in the right direction as they embark with this new brand in Amazon market place.
Work:
We conducted a brand workshop to help the client define their target audience and unique selling points while analyzing competitors. This process helped the founders discover their unique qualities as a team, which was later translated into the company's philosophy. We also assisted in finding the brand's voice and created a visual identity, including a logo, social media assets, identity manual, and website.
Stylescape
The chosen stylescape allowed us to align on the brand's visual identity, which is associated with Sunrise, Peaceful living, natural elements, and soft light.
The logo
Brand identity for a wellness brand entering the US and European market. The logo represents inner flourishing and renewal through two leaf sprouts that form a heart, a visual metaphor for personal transformation that communicates warmth, growth and emotional depth simultaneously.
Conceptually layered, emotionally charged.
The kind of mark that makes you stop, feel something, and then understand why. It invites you to think without demanding it.
The execution reflects a refined aesthetic sensibility: clean, elegant lines with perfect harmony between the organic shapes of the leaves and the precision of the heart form. Beautiful to look at. Technically impeccable to reproduce at any scale, in any format, in any medium.
Nothing excessive. Nothing missing. A symbol that moves you before it explains itself.
A strong connection to all-natural elements.
Heart-centered
Inner growth and evolution
Peaceful
Constant regeneration
A fruitful heart
Inner sprout Associations: Natural living Zen philosophy
A heart flourishing again...
Conceptually layered, emotionally charged.
