Depending on how much time has passed, it’s likely your business has changed since it started, and your customers have too. As your...

If you are like me, I have never heard of this term until couple of months ago. As I researched I became aware of it`s importance for...

I have a double life... In my more visible version, I'm a brand strategist and identity designer. I help founders and CEOs build brands that open doors in new markets. But there's another version of me that most clients never see — and it's the one that makes me think differently than any other brand consultant you'll meet. The character that changed everything and taught me brand strategy and story telling. When I was younger, I created a cartoon character from scratch. I bu

Your logo: it's the face of your BRAND, the visual representation that customers instantly recognize. But beyond being a mere graphic,...