Más de 18 años de experiencia. Cientos de proyectos en una variedad de industrias.
Identidad
Editorial
Material de marketing impreso y digital
Empaque
Ilustración
Diseño de Guías de Estilo y Manuales de Identidad
Colaboraciones en diseño web.
Aquí tienes una pequeña muestra:
Brand identity and packaging for a high-end Mexican silver jewelry brand rooted in the artisan traditions of Guerrero, one of Mexico's most celebrated states for silver craftsmanship.
The logo is conceived as a wearable object: a silver heart pendant with traditional filigree, designed so precisely that it could be crafted as an actual piece of jewelry. The boundary between brand symbol and product disappears intentionally.
The packaging extends that narrative with equal sophistication. The boxes feature hand-illustrated artwork inspired by the traditional embroidery of Guerrero, rendered on a clean white exterior that feels unmistakably modern. Restrained on the outside. Until you open it.
Inside: a vibrant, unexpected blue. The color of Mexican silver at its most iconic, the blue that evokes Taxco workshops, colonial streets and centuries of artisanal mastery. A surprise that feels earned.
The contrast is intentional and precise: the quiet confidence of white on the outside, the emotional impact of blue on the inside. Like the jewelry itself, the packaging reveals its full beauty only when you commit to opening it.
Culturally rooted, visually vanguard, emotionally resonant. A brand that makes you feel the heritage before you see the silver.
Packaging redesign for Rotring technical inks, a premium brand distributed by Pelikan, one of Germany's most recognized manufacturers of school and professional supplies.
This project was won in a competitive pitch against two larger design agencies. While others followed the creative brief as given and took the safe approach, the BRS strategy started with independent research into the brand's actual market position and consumer perception.
The insight that changed everything: users of Rotring inks, particularly architects, illustrators and technical artists, regarded the black ink as a mark of exceptional quality precisely because of its superior surface coverage. That perception became the concept.
The result was the only proposal with a black background, bold, daring and conceptually precise at a time when that choice was genuinely unexpected. On that black field: a burst of color representing the full ink range, layered with technical drawings, lines, dotted lines and geometric circles, the visual language of the three core professional niches the product serves.
Clean. Confident. Impossible to ignore.
The other bidders played it safe. This proposal made people think. It won the pitch and went on to win the HOW international design award.
A case study in what happens when strategy and conceptual courage replace the obvious answer.
